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Writing website content for search engine optimization
Summary: Learn 9 tips to engage readers and get more traffic from Google.com guaranteed.
Writing web content for SEO is a very important part of your Internet marketing strategy. Search engine optimized content writing has the components of art, science and strategy.
- The artistic approach is the creativity of your article that will engage readers and increase conversions.
- The scientific and strategic approach is gathering the data needed to create content that will rank and bring in the traffic from Google.com searches. This is done effectively using premium SEO tools (the best way as they’re more accurate) or free SEO tools.
If you’ve been wondering how to write a great blog or content page that gets ranked in Google.com searches, there are many great examples on the Internet. We’ll add to that list with our post.
If you’d like information to help rank your website for specific terms then look at what your business provides and the type of customers you’re looking for. Then use search engine optimization tools to find related keywords to implement into your content pages.
It sounds like a simple enough process but it is much more complicated in that.
We here at SEO Company ZrysMedia will share 9 tips that you should use to increase engagement and conversions when creating web content for SEO.
Video: ZrysMedia has SEO Content Writing Experts
We have copywriters here at ZrysMedia that can perform effective SEO content writing to get your website found on Google search.
Writing Web Content For SEO Tip #1: SEO Content Length
SEO expert professionals rave on about keeping your information short and sweet, in our experience your SEO Content pages should not be under 600 words and if possible should exceed 1000 words.
I must say that short informative SEO Content are more valuable to your website readers than those that continue on with pointless information that does not really add any value.
Though many SEO expert professionals say a short SEO Content page is best for readers, there is no evidence supporting their statements. Short SEO Content pages are not always better than long format pages.
If you are writing SEO Content and you cannot go beyond a few hundred words, that is fine because you have provided all the value you could to your website readers.
As a top performing SEO expert professional, I have found that long format SEO Content pages provide immense opportunities to cover the main topics and subtopics of what you are writing about.
Long format SEO Content pages also provides you to look like the authority you are on specific subjects that potential customers are looking to read about in relation to your business.
Video: Learn How Long SEO Content Length Should Be
Gain insight into how long your SEO content should be when writing by watching the video below.
Writing Web Content for SEO Tip #2: Keep Headlines And Subheaders Fun
With the understanding that in-depth SEO Content pages will not drive your readers into boredom and slumber, you should also avoid providing boring headlines and sub-headers.
You want to make it fun for them to read your SEO content pages with catchy titles and interesting sub-headers whenever possible. Be creative and have descriptive eye-catching sub-headers so your readers move on to the next subtopic of your article while still being engaged and informed.
Video: Learn How Headlines And Subheaders Effect SEO
Gain insight about headlines and subheaders for your SEO content by watching the video below.
Writing Web Content For SEO Tip #3: Stay Away From Monotony
Engaging your website visitor to the point of becoming a lead and then customer is the goal of effective SEO Content. As you will not only increase your ranking in Google for the search term your topic is about, but you will also increase the chance of making sales.
A way to better engage your readers is to have graphics that catches their attention. Keep in mind to break up your SEO content with images that will further engage them. Types of images are graphs, charts, funny pictures such as memes, stock photography that represents the topic or subtopics and infographics.
Many people do not like to just read text unless they’re holding a book. Since you have your content on the web, you are able to add pictures and further engage your readers. This is especially important for website visitors who like to skim over content and look at pictures as well as your sub-headers and pick out information that they want to read.
Writing Web Content For SEO Tip #4: Keep Consistent
When it comes to creating SEO Content pages, consistency is key to your online visibility and success.
This form of consistency is to strengthen your brand to your website visitors and readers. You need to make a lasting impression on your website visitors and readers. Keeping a consistent format and tone will let your website readers know what to expect when they return read more of your content.
Production consistency is to continually create SEO content in regular intervals. This could be from once a week to even once a month, the goal is to provide information that is relevant and engaging to your website visitors that they can feel trust and know that you are an authority on what it is you provide. This helps to get more leads and more customers over time.
If you cannot produce SEO Content pages on a consistent basis, then you will slow down your ranking and the growth of traffic you will be able to generate.
Doing a large amount of SEO Content intermittently will not help to increase visibility online. As you get more website visitors and readers who will return to your website, if they find you have not created any content in a long time they will wonder if you are still in business and will simply leave your website.
It’s best not to give your website visitors and readers any ideas that your business is not being run properly. It is rare for your website visitors to call your business and see if everything is okay and why you have not produced any website content in such a long time. They will simply look at your competitors for information and do business with them as well.
The best thing to do is to have an SEO Content strategy to create content on a consistent basis at scheduled times and sticking to it religiously. Even if you produce one piece of SEO content a week you’ll be in great shape.
Video: Learn How to Create the Perfect Blog Schedule
Learn how to create a schedule for production consistency when writing web content for SEO, by watching the video below.
Writing Web Content For SEO Tip #5: Don’t Copy, Share Your Take
You should never copy content you find on another website and paste it on your own and call it a day thinking that you have created SEO Content.
Google heavily frowns upon this and will consider your content a duplicate. Google, when it indexes websites, can tell when content first appeared on somebody else’s website, in turn it will consider you trying to cheat the system and punish you in the rankings for it.
Not only will it hurt your rankings to copy content directly, you are also performing plagiarism. Don’t let your websites online visibility turn to zero by getting penalized from Google.com.
The best thing to do, is that you read some content related to your business and then you write it in your own words. This is similar to reading a book and writing a book report on it, the only difference is Google.com will be the one reading and grading your book report. If you get a good grade then your website content will rank higher for the topic it covers along with the search terms related to it.
Writing Web Content For SEO Tip #6: Keep it Professional Not Creepy
You should keep all your writing professional unless your business allows you to do otherwise. There is no need to provide too much information that can seem crude and unprofessional to your website readers. It’s great to have a personal conversational tone to your SEO Content, but you do not want to come off like you’re talking amongst friends sharing your views that could potentially hurt your business.
To prevent keeping things unprofessional, always think about your customers and prospective customers. Think about if something sounds right or would they get offended in some way, if there is any possibility that it will be offensive – keep it out of your website content.
Writing Web Content For SEO Tip #7: Sharing is Caring
Sharing is caring and it can also provide you a lot of website traffic outside of Google.com searches. Social media is a great source of traffic that many website owners and businesses leave out when creating their SEO content. It is not enough to have social sharing buttons, you must also provide a marketing budget to use advertising on social platforms such as Facebook and Twitter to increase engagement and receive more website traffic from those channels.
Facebook Advertising How-To-Video
In the video below, you can learn how to use Facebook advertising to increase the amount of website traffic to certain pages on your website.
Writing Web Content For SEO Tip #8: Track and Analyze
You should consistently track how your SEO content pages are performing to see if you are engaging your website visitors. It is crucial to review your content and blog pages so you can solve any problems you may be facing such as high bounce rate and average time on page. You can track these metrics using Google Analytics. A few things you can set up to track these metrics are:
With proper tracking and analysis of your SEO Content pages, you will gain better insight into its performance and make changes to improve them. It will also enable you to change your strategy so when you create new SEO content, you will better engage your website visitors.
Video: Learn How To Use Google Analytics Goals
Gain insight about using Google Analytics Goals to use when writing web content for SEO by watching the video below.
Video: Learn How To Use Google Analytics Events
Gain insight about using Google Analytics Events to use when writing web content for SEO by watching the video below.
Writing Web Content For SEO Tip #9: Call-To-Actions
Every website that wants to generate revenue needs to have its website visitors perform certain actions. These actions include submitting forms, joining a subscription list for newsletters, calling your business and purchasing products directly off your website.
To better increase the chances of having conversions, you need to have call-to-actions on all appropriate pages. If you do not have a call-to-action on your SEO Content pages, then your website visitors and readers will not know what to do next after reading the information. Your call-to-action acts as a way to guide them what to do next.
Your call to action does not have to be visually impressive, it just needs to be effective so a high percentage of people will follow what it says to do.
Examples of Call-To-Actions
Examples of call to actions are as simple as “sign up for our special offer” “click here” “sign up to our newsletter” and various other statements. Just make sure your call-to-action is relevant to your business and your customer’s needs.
Check This Out!
Video: Learn How To Use Call-To-Actions in SEO Content
Gain insight on how to use Call-To-Actions when writing web content for SEO by watching the video below.
I now know about Writing web content for SEO
From reading this article, you went from “how do I go about Writing web content for SEO?” to “I now know about Writing web content for SEO!”
SEO Content Writing Services
SEO Company ZrysMedia provides content writing services that will increase your online visibility on Google.com searches as well as engage your readers and show you as the authority in your industry and profession. As the expert on your business, you can give us an idea of what to write about, and our writers will handle the rest.
If you are the type to write yourself, you can provide the content to us and we will perform search engine optimization on it or what’s known as on page optimization. We’ll do our magic to get your article to rank as well as help increase the rank of your entire website for all relevant search terms related to your website.
If you are ready to look like an authority in your profession while also being seen First Page Google for all search terms related to your website, contact us so we can help you.
We’ve been effectively performing SEO content writing since 2006. Most of our clients have seen their websites increase in rank just from all the SEO Content we produce for them without having many back links to their website.
Sacramento SEO Company ZrysMedia
ZrysMedia is a top performing Sacramento based SEO company who helps Clients obtain large amounts of quality leads and revenue from Google.com search results and other Internet channels monthly. We deliver over 200% Return-On-Investment annually to each of our clients globally who use our Internet Marketing & SEO services.