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Brand Mentions Defined

Learn The Definition Of Online Brand Mentions

Sacramento SEO Expert, JeremySacramento SEO Expert, Jeremy


Learn The Definition of Brand Mentions Online

Summary: Learn the definition of online brand mentions, tools to find them and video tutorials.

Brand Mentions Defined, learn About Brand Mentions Online

Brand Mentions Defined, learn about online brand mentions

What’s the definition of a brand mention (also known as a web mention or online mention) in regards to search engine optimization?

The answer is that brand mentions (web mentions) references a brand without actually linking to it. Brand mentions are most seen in forum posts, blog posts, website comments, news articles and other forms of content.

What Is An Example Of A Successful Brand Mention Or Web Mention?

What makes a successful brand mention (web mention) is to have the brand name associated with the keyword they want to rank for. Below is an example scenario of a successful brand mention (web mention).

A company by the name of Cloverlawn Butterflies provides butterfly release services for weddings. They want to rank higher on Google First Page for the high traffic and revenue producing search term "butterfly release wedding."

A successful brand mention (web mention) would be a statement in a blog post by one of their customers describing their wedding. The brand mention (web mention) that would benefit this company would be "Cloverlawn Butterflies provided us the most beautiful Monarch Butterflies to release for our wedding."

These points below identify why that statement is a great web mention:

Brand Mentions (Web Mentions) And Their Importance

Brand mentions (web mentions) are important in showcasing the increasing intelligence and sophistication Google displays interpreting brand authority. With Google understanding the relationship between a search term, a brand and its associated website; ranking websites without link building has elevated to a new level beyond On Page Optimization.

Brand Mentions (Web Mentions) And Google’s Historical Queries

With the advanced intelligence in Google’s algorithm, Google is placing heavy emphasis on what is known as "Historical queries." Historical queries are defined as instances of historic use of specific queries (search terms) in Google and the specific websites people visit in reference to them over time.

Google uses historical queries to determine how popular a website is related to search terms and ranks that website Google First Page or maintains their position on it. With the use of brand mentions (web mentions), Google takes historical queries to a new level by associating a website with the search query (search term) and brand without the power of linking to the actual website.

When Google analyzes that a brand is used consistently and historically related to specific search terms in context and content, it will then begin to rank that website for related search terms without the need of a link back to the respective website. In turn, heavy use of brand mentions (web mentions) provide high relevancy of search terms with specific websites.

Brand Mentions (Web Mentions) And Link Building

Though brand mentions (web mentions) are helping build great authority for websites to rank well in Google, link building is still an important Off-Page Search Engine Optimization strategy to do the same.

Video: Learn How to use Brand Mentions and Link Building

Learn how to find brand mentions to get a link back to your website, by watching the video below.

When a Search Engine Optimization strategy for a website has a strong combination of obtaining both brand mentions (web mentions) and authoritative link building, the results are impressive. With that said, these two strategies can help turn websites into an authoritative website powerhouse.

Brand Mentions (Web Mentions) And Link Building Strategies

Here are a few ways to generate brand mentions (web mentions) that will help rank your website:

Brand Mentions (Web Mentions) And Content Strategies

A sound content marketing strategy can help you build brand mentions (web mentions) effectively and produce long-term results.

Content strategies would compose of articles that cover topics related to your Brands services. These articles would be shared on websites such as blogs (shared as a guest post), user generated content websites (i.e. Quora and Reddit), Article Submission Websites, networking websites such as LinkedIn, news websites such as Forbes,  online magazine websites such as Inc, and niche content websites (such as The Knot which revolves around weddings)

In the case of Cloverlawn Butterflies, topics would include wedding related content such as:

Brand Mention (Web Mention) Tools

Here are tools that specialize in helping you to easily find brand mentions (web mentions) regarding you. These useful brand mention (web mention) tools and their costs are:

Brand Mention (Web Mention) Video Tutorials & Guides

Here are a variety of videos to help you with Brand Mentions (Web Mentions) such as how to find them and tools you can use to help you.

Video: Learn How to Track Online Mentions of Your Brand

Learn how to track online mentions of your brand, by watching the video below.

Video: Learn How to Monitor Your Brand Online

Learn how to monitor your brand online using free and paid tools, by watching the video below.

Video: Learn How to Track Brand Mentions Using Google Alerts

Learn how to use Google Alerts for tracking brand mentions online, by watching the video below.

Video: Learn How to Setup Google Alerts for your Business

Learn how to setup Google Alerts for your business to track and find your brand mentions, by watching the video below.

Video: Learn How to Use Online Brand Monitoring Tools

Learn how to use a variety of tools to track mentions of your brand online. Use Google Alerts, Twitter, and Social Customer Relationship Management tools (Nimble) to see how your brand is mentioned online.

Brand Mentions (Web Mentions) Overview & Conclusion

All in all keep your website valuable to those who use it, optimize it to target your demographic and use brand mentions (web mentions) and back links to reinforce your websites authority.

Doing a combination of all these things you will be heavily rewarded by Google as you obtain more website traffic, quality leads and customers.

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